Matt Flores, named Senior Director of Marketing at Civic Financial Services, spearheads marketing technology innovation in the private money industry

| Redondo Beach, CA | November 1, 2017 – Direct private money lender Civic Financial Services announced the hiring of lead generation technology expert Matt Flores as Senior Director of Marketing. This comes as a profound move for the real estate investment financier, as Matt Flores pioneers the integration of lead gen innovation into the private money industry.

With more than 15 years of experience in the conventional mortgage space, Matt Flores comes to CIVIC with deep expertise in implementing marketing technologies that acquire new customers and increase overall sales. In spite of the shifting, unpredictable lending landscape, Flores navigated his career towards success by effectively translating a company’s growth objectives into quantifiable marketing strategies.

Flores began his career in the early 2000’s working with customer relationship management (CRM) systems well before it was a standard application for lenders, so his professional development and career trajectory has mirrored that of the evolving lead gen technologies. Prior to joining CIVIC, Matt Flores served as Vice President at two conventional mortgage lenders, LenderFi and NewLeaf Lending. While Vice President at LenderFi, Flores was accredited for growing the company by successfully changing the business model, which increased loan margins and ultimately put LenderFi on the map nationally. He also held leadership positions at Capital Line and Skyline Home Loans, where he served beside long-time trusted colleague, William J. Tessar.

Tessar, appointed President of CIVIC in March 2017, is now reunited with Flores and leading CIVIC to become the #1 private money lender in the country. “Matt and I worked together for many years, and his methodical and measurable approach to digital marketing make him an essential addition to the CIVIC family,” said Tessar. “Not only does Matt bring marketing automation and technical expertise, but he also brings a passion for collaborating with the CIVIC team to make our company the market leader.

With a combination of marketing technology proficiency and a track record of successful CRM and lead gen deployments, Matt Flores is a first-class executive with the right skill set to take CIVIC where we want to go.”

Civic Financial Services is a private money lender that has grown from start-up to lending leader in just four years. For more information on CIVIC private lending, visit or call 877-472-4842.


CIVIC FINANCIAL SERVICES is a private money lender, specializing in the financing of non-owner occupied investment properties. CIVIC was created by its parent companies, Wedgewood and HMC Assets LLC, to serve investors who don’t fit traditional lending criteria. Wedgewood and HMC, two of the most respected names in residential real estate, provide CIVIC with unparalleled valuation expertise in the real estate vertical as well as access to low-cost capital. With these resources, CIVIC is able to keep all operations in-house so loans are managed more closely, quickly, and efficiently.

private money lending, lead gen technology, private money, Civic Financial Services

Matt Flores, Senior Director of Marketing at CIVIC, pioneers lead gen innovation in private lending.

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